We are very excited for large and epic changes coming to Bedrock Sandals over the next months and upcoming year. Nick and myself (Dan) started Bedrock at age 23 pretty informally during an Americorps program we both did in Northern California. We both worked in Salmon Fisheries walking up and down Nor Cal streams counting numbers of Steelhead and Salmon for research. In early 2011 we started to get into making our own sandals mostly for running and backpacking. We made our first sandals with the idea to use nylon straps and a backpack buckle for adjusting strap tightness in lieu of the traditionally used huarache knot. We discovered that a buckle would be easier to adjust and nylon straps would be more durable. Our friends we’re interested so we launched a kickstarter to raise some money in pre-sales. We dreamed of having our own small company making a product that let our feet roam free and our lifestyles independent.
Soon after the kickstart we moved our manufacturing to Nick’s home state in Virginia – Harrisonburg and Charlottesville. I decided to ditch my apartment in California and set off traveling North America living in my 86′ Subaru Powered Vanagon. Life was too short to stand still and I was restless to explore. For the first year and a half of Bedrock, Nick and I both worked side jobs - me as a web design contractor for Patagonia (mobiley) and Nick on an organic co-op farm. During that time we worked to improve our product design + quality, customer service, and ultimately to grow our small business. Between when we first started in early 2011 and now we have made 53 improving changes in product design and materials used. We have always striven to make the best product we possibly can with no exceptions.
Earlier this year we decided to move back to California to live in a climate where we could wear and test our sandals year round. We enlisted the help of some idealistic friends to build a sandal making fortification within an art community space in West Oakland. A few months later Fort Bedrock was born and our small crew moved out to the Bay Area living aboard small sailboats.
Over the past 6 months we have worked tirelessly on some innovative new sandal designs and upgrades to our current ones – improved performance, comfort, and durability. During that time we have also been distracted by the decisions whether to work with large global retailers ready to carry Bedrocks and already placing large volume orders. After finishing our first big order early this summer we decided wholesale was far too much of a distraction from the essence of Bedrock and our commitment to our direct customers. Our number one goal remains making the highest quality and most innovative minimalist sandals available – all built in the USA in our shop. In order to continue making that goal a reality we have decided to close all our wholesale accounts and focus on bringing our direct customers the best products and customer service available on the market – period.
We are super excited to announce the upgrades to old products and the brand new product available in Bedrock Sandals 2.0. We will launch these products for pre-sale on Tuesday, August 26th along with a brand new website. Pre-sale orders of Bedrock Sandals 2.0 will be built and shipped 4-5 weeks later and at the end of September. During this time we will be putting Bedrock 1.0 Earthquake / Syncline Sandals on sale until our sole inventory runs out. Once they run out Bedrock 1.0 will not longer be available.
Early in 2015 we will be launching a new line of hiking Bedrocks with some super innovative patent pending designs and a new custom Vibram outsole. Beginning in Early September I (Dan) will be diving into a 3 month adventure with Bedrock ambassador and our new Head of Business Development Naresh Kumar. An entire country will be tramped and new sandals will be tested the #$%# out of.
Your undying minimalist and Bedrock Co-Founder,